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Super Bowl



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Pepsi and GetGlue have teamed up for the launch of “Promoted Entries,” new sponsorship units available across GetGlue show feeds and the guide, starting with Super Bowl XLVII.

We are thrilled to be working together and to have Pepsi join the fan conversation around the Super Bowl using our new Promoted Entries. This partnership is the first glimpse of our new 2013 ad products. With the launch of Promoted Entries, we are offering advertisers a way to connect with their customers around TV shows, movies, and major events.

Pepsi has been a strategic GetGlue partner and has sponsored four GetGlue campaigns since 2011. “Being plugged into the social TV community for the Super Bowl is critical to our overall digital strategy,” said Andrea Harrison, Director of Digital Engagement at PepsiCo. “Our partnership with GetGlue puts us at the center of this incredibly engaged community. We were also excited to be one of the first advertisers to leverage the promoted posts for our video content.”

Promoted Entries allow advertisers to reach a specific audience and to spark engagement from fans. Any type of content can be promoted by a brand or a show and is placed at the top of the GetGlue feed for the entire sponsored campaign. Additionally, Promoted Entries can go viral because when users like and comment on the entries, they hop into their friends’ feeds. We’re eager to have brands and partners participate in the conversation and engage with their fans.

GetGlue allows fans to view feeds for their favorite shows, movies, and sports with hot comments and media content, which will now include Pepsi photos and video spots. Users will be able to check-in to the Super Bowl, chat with their friends, and watch the content in their feed. Pepsi has positioned itself as the #1 topic of conversation in the second-screen conversation around the Super Bowl.

Fans will be awarded a series of stickers including the Pepsi Halftime Show Coming Soon sticker, The Big Game 2013 sticker and the Pepsi Halftime Show sticker.

People checking-in to the Super Bowl from now through Sunday will unlock exclusive Pepsi content!




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GetGlue has teamed up with online video service Hulu for Super Bowl weekend. Highlights include Hulu’s AdZone Super Bowl commercials also being available on GetGlue, enabling GetGlue users to check-in to the Super Bowl ads, earn special Hulu Super Bowl ad stickers, engage with the ads with other users like never before, and unlock a FREE month of Hulu Plus!

GetGlue allows fans to view feeds for their favorite shows, movies, and sports to see hot comments and media content including popular ads, and Hulu is the ideal partner to team up with for the Super Bowl. The Hulu video player with AdZone content is embedded on GetGlue’s Super Bowl and Super Bowl Ads pages, allowing GetGlue users to view Super Bowl spots from this year’s game, as well as previous years’ ads. GetGlue users can check-in to the Super Bowl and the ads, chat with their friends and watch ads in their feed.

Fans will be awarded a series of stickers for checking-in to the Super Bowl ads, including the Coming Soon AdZone sticker, the Game Day sticker, the 4th Quarter sticker, and the Hulu AdZone sticker. Hulu is also rewarding users who check-in to the Super Bowl on GetGlue on Sunday and to the Super Bowl Ads any day between February 3-10 with a FREE month of Hulu Plus!

This is an exciting partnership, and we are thrilled to continue to help our fans enjoy their favorite shows, movies and sporting events.

Make sure to check-in on GetGlue this weekend for the most social way to experience the Super Bowl and the Super Bowl Ads and to get your FREE month of Hulu Plus!

**Users will receive an email with the Hulu Plus promotion code. Each individual user is eligible for ONE free month of Hulu Plus. The offer does not compound with incremental sticker unlocks.


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GetGlue Guide to Super Bowl XLVIIs it Sunday night yet? We’re prepping for the biggest TV event of the year, and we want to help you prepare, too. Here’s a cheat sheet for when you should check-in to maximize your Super Bowl XLVI experience–and your stickers!

Before the Game

Super Bowl XLVI Coming Soon: The game starts at 6:30pm ET on Sunday, but you can start counting down now. Check-in to Super Bowl XLVI before the game to earn the Coming Soon sticker from NBC Sports.
Pepsi Super Bowl with Melanie Amaro Coming Soon: Check-in to Super Bowl XLVI before the game to get psyched for this refreshing ad starring The X Factor winner Melanie Amaro (and Elton John!) for Pepsi. When you unlock this sticker, you’ll also get a 2-for-1 coupon for Pepsi!

Game Day: Sunday, February 5

Super Bowl XLVI: Kickoff is scheduled for 6:30pm ET/3:30pm PT, so start checking-in to Super Bowl XLVI as soon as the clock starts to run.
Super Bowl XLVI SNF Extra: Check-in during the game while watching coverage at You’ll get behind-the-scenes photos and video beyond what you see on TV.
Pepsi Super Bowl XLVI: Kings Court: Check-in during the game with the word “Pepsi” in your comment. Melanie Amaro and Elton John make us thirsty, so it’s a good thing that a 2-for-1 Pepsi coupon is included here, too!
Pepsi MAX Super Bowl XLVI: Check Out: Check-in during the game with the word “Max” in your comment. We know you’ll be talking about this one, especially since you’ll also have a chance to win Pepsi for life!
Madonna’s MDNA: Superbowl XLVI Halftime: Check-in to Super Bowl XLVI during Madonna’s halftime show. It’s okay if  you’ll be singing–and dancing–along.
Super Bowl XLVI Fourth Quarter: Check-in during the fourth quarter for this sticker that proves you’re in it to win it.

The action between the New York Giants and The New England Patriots begins at 6:30pm ET on NBC. Start checking-in now for your first stickers, and check-in throughout the game for more!

Be sure to Like us on Facebook and follow us on Twitter for all the latest GetGlue news.


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Normally, we’re psyched for the Super Bowl, but we’ve never been so excited for the year’s biggest game as we are in 2012 since we have stickers to reward you for checking-in. The countdown begins now, but there are more stickers to come during the big game on Sunday, February 5 at 6:30pm on NBC. Start checking-in now for a stickers that are (almost) as cool as the Vince Lombardi Trophy.

Super Bowl XLVI on GetGlueYou can start by earning the Coming Soon sticker you see above when you check-in to the Super Bowl now, but there’s more in store for you when you watch the game on NBC on February 6 starting at 6:30pm. Check-in throughout the epic Giants-Patriots match-up and share your thoughts. See an amazing catch or pass? Laugh hysterically at an ad? Check-in and tell others what you think.

We’re excited to share our biggest news with our users, so be sure to follow us on Twitter and Like us on Facebook.


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