Posts tagged as:

social entertainment

Checkin is not Dead. GetGlue sees 55% increase in checkins in April.

by Alex on May 3, 2011 · Comments

Mark Watkins recently wrote a provocative post on ReadWriteWeb declaring that 2011 is the year the check-in died. We watched the ensuing debate with interest, particularly because we knew that April was shaping up to be the biggest month for entertainment check-ins on GetGlue.

Indeed when we tallied up the numbers, there were over 4 million checkins in April on GetGlue, a 55% increase from March. While the relative jump is huge, it does not tell the whole story. Since introducing the concept of checking-in to entertainment in June 2010, the month over month acceleration in check-in activity confirms growing consumer interest in the emerging entertainment check-in market.

Growth of GetGlue Checkins

Our first milestone came in September 2010, when, in just 4 months we went from 0 check-ins to 1 million. 7 months after that initial milestone, we have experienced growth of 400%.

At a recent press event in New York, we explained that the check-in is the first, most basic gesture of social entertainment. The check-in provides the context that value is delivered against. Conversations around entertainment consumption is arguably the most important value provided on GetGlue. A check-in is the invitation to a conversation.

As users check-in and share what they’re watching, reading, and listening to, these conversations have been taking place on GetGlue. In April, GetGlue users posted millions of comments, replies, and votes in response to check-ins from their friends, growing more than 50% since March.

Additionally, GetGlue check-ins are helping to stimulate conversation on Facebook and Twitter. Every day in April, over 50,000 shares went from GetGlue to Facebook and Twitter, seeding the entertainment conversation to 40 million friends and followers. Facebook Insights reports an average Feedback per Share greater than 20 for check-ins published across user’s News Feeds.

On the heels of the 1M user and 100M data point announcement, this acceleration in key metrics further validates the growing consumer interest in the social entertainment market. And since it all starts with the check-in, a metric that rose more than 55% in the past month, the check-in is far from dead.

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TimeWarner leads $6M round of funding in GetGlue

by Alex on December 7, 2010 · Comments

We are pleased to announce that we have closed a 6M round of funding led by TimeWarner Investments, with participation from our current investors RRE Ventures and Union Square Ventures.

2010 has been a very successful year for GetGlue. The social network has seen over a 20x increase in key metrics since January, signed key partnerships with over two dozen major entertainment brands, and established itself as the leader in the emerging social entertainment space. This funding is a testament to both GetGlue’s accelerating growth and the importance of the social entertainment space at large.

We are thrilled to be working with Time Warner and our existing investors, RRE and Union Square Ventures. Time Warner Investments has a portfolio of companies that collectively are transforming the media and entertainment space, and we are very excited to join this group. Time Warner has been a leader in the entertainment space for decades, and we look forward to working with them to accelerate the growth of our business.

Partners

To date, GetGlue has partnered with over 25 top entertainment companies. The fact that major entertainment brands are working with GetGlue indicates interest in and excitement around social entertainment. Reaching and rewarding fans is increasingly important, and GetGlue connects brands and fans in just the right way. The brands benefit from the new way people are connecting to the media they consume, while fans enjoy recognition and discounts.

GetGlue partners include 20th Century Fox, AMC, ABC Family, Disney Theatrical, Discovery, ESPN, FOX, Food Network, Hachette, HBO, HGTV, MTV, MSNBC, Showtime, Penguin, PBS, Random House, Simon and Schuster, Syfy, Sony Pictures, Travel Channel, USA Network, Universal Pictures, and Warner Bros. theatrical. Existing partners are expanding the promotions and rewards offered to GetGlue fans. A set of exciting new partnerships is in the works and will be announced shortly.

Product and Platform Roadmap

The proceeds of this financing will help GetGlue implement an exciting product roadmap in 2011, including continuous improvements to the core functionality, scaling the GetGlue service across new devices and platforms, new partnerships and expanded relationships with existing partners, and the introduction and expansion of the GetGlue Social Entertainment Platform.

Effective immediately, GetGlue announces the general availability of the GetGlue Social Entertainment Platform. The platform consists of a GetGlue API and a set of widgets for websites, Facebook, iPhones, and iPads. The Platform enables third parties to easily incorporate GetGlue check-ins, rewards, recommendations, and other aspects of the GetGlue network directly into their applications.

The platform is already being used by a dozen top entertainment partners — including 20th Century Fox, USA, Showtime, and Sony — to bring social entertainment functionality to their websites, Facebook pages, and mobile applications. In addition, several major partners are working on integrating the platform into their iPhone and iPad applications. There are also plans to integrate directly into television sets and set-top boxes.

Team Updates

We are also delighted to announce that Fraser Kelton has been promoted to Chief Operating Officer. He previously served as the Vice President of Business Development and was instrumental in establishing existing partnerships. GetGlue founder and CEO Alex Iskold will continue to focus on the Product, Platform, and strategic integrations.

GetGlue is planning to open a new HQ in New York early next year and is actively recruiting for top engineering, product, and business talent in New York and Los Angeles. The list of current openings can be accessed via http://getglue.com/about

Stickers

Of course, this announcement would not be complete without stickers! To commemorate the funding, we created a limited edition set for Allison, Melody, Jim, Eric, Brad and Fred.

getglue investor stickers

Thank you!

And last, but certainly not least, we’d like to take this opportunity to thank our users, who have been unbelievably enthusiastic and supportive of our work. Thanks so much, we would’ve not be able to get this amazing opportunity, if it was not for all of you!

And now back to making stickers, suggestions, streams, widgets, discounts and all things that collectively amount to this great new experience called social entertainment.

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GetGlue hits 10 Million Ratings and Check-ins in September!

by Alex on October 11, 2010 · Comments

Hey, everyone! We are really excited to share with you that we’ve hit over 10 million ratings and check-ins in September. This is a huge milestone for us and a strong indicator that social entertainment is going to be a big space. Here is the chart that shows how we got here since the beginning of the year:

getglue monthly ratings and checkins

We are grateful to our users for loving the service and helping us build it up. Thank you for spreading the word and getting your friends glued.

We have a lot more exciting things coming this year - fans discounts, check-in widgets, and rewards from more brands, just to name a few. So please stay tuned and don’t forget to check-in!

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