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Pepsi and GetGlue have teamed up for the launch of “Promoted Entries,” new sponsorship units available across GetGlue show feeds and the guide, starting with Super Bowl XLVII.

We are thrilled to be working together and to have Pepsi join the fan conversation around the Super Bowl using our new Promoted Entries. This partnership is the first glimpse of our new 2013 ad products. With the launch of Promoted Entries, we are offering advertisers a way to connect with their customers around TV shows, movies, and major events.

Pepsi has been a strategic GetGlue partner and has sponsored four GetGlue campaigns since 2011. “Being plugged into the social TV community for the Super Bowl is critical to our overall digital strategy,” said Andrea Harrison, Director of Digital Engagement at PepsiCo. “Our partnership with GetGlue puts us at the center of this incredibly engaged community. We were also excited to be one of the first advertisers to leverage the promoted posts for our video content.”

Promoted Entries allow advertisers to reach a specific audience and to spark engagement from fans. Any type of content can be promoted by a brand or a show and is placed at the top of the GetGlue feed for the entire sponsored campaign. Additionally, Promoted Entries can go viral because when users like and comment on the entries, they hop into their friends’ feeds. We’re eager to have brands and partners participate in the conversation and engage with their fans.

GetGlue allows fans to view feeds for their favorite shows, movies, and sports with hot comments and media content, which will now include Pepsi photos and video spots. Users will be able to check-in to the Super Bowl, chat with their friends, and watch the content in their feed. Pepsi has positioned itself as the #1 topic of conversation in the second-screen conversation around the Super Bowl.

Fans will be awarded a series of stickers including the Pepsi Halftime Show Coming Soon sticker, The Big Game 2013 sticker and the Pepsi Halftime Show sticker.

People checking-in to the Super Bowl from now through Sunday will unlock exclusive Pepsi content!




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GetGlue Guide to Super Bowl XLVIIs it Sunday night yet? We’re prepping for the biggest TV event of the year, and we want to help you prepare, too. Here’s a cheat sheet for when you should check-in to maximize your Super Bowl XLVI experience–and your stickers!

Before the Game

Super Bowl XLVI Coming Soon: The game starts at 6:30pm ET on Sunday, but you can start counting down now. Check-in to Super Bowl XLVI before the game to earn the Coming Soon sticker from NBC Sports.
Pepsi Super Bowl with Melanie Amaro Coming Soon: Check-in to Super Bowl XLVI before the game to get psyched for this refreshing ad starring The X Factor winner Melanie Amaro (and Elton John!) for Pepsi. When you unlock this sticker, you’ll also get a 2-for-1 coupon for Pepsi!

Game Day: Sunday, February 5

Super Bowl XLVI: Kickoff is scheduled for 6:30pm ET/3:30pm PT, so start checking-in to Super Bowl XLVI as soon as the clock starts to run.
Super Bowl XLVI SNF Extra: Check-in during the game while watching coverage at You’ll get behind-the-scenes photos and video beyond what you see on TV.
Pepsi Super Bowl XLVI: Kings Court: Check-in during the game with the word “Pepsi” in your comment. Melanie Amaro and Elton John make us thirsty, so it’s a good thing that a 2-for-1 Pepsi coupon is included here, too!
Pepsi MAX Super Bowl XLVI: Check Out: Check-in during the game with the word “Max” in your comment. We know you’ll be talking about this one, especially since you’ll also have a chance to win Pepsi for life!
Madonna’s MDNA: Superbowl XLVI Halftime: Check-in to Super Bowl XLVI during Madonna’s halftime show. It’s okay if  you’ll be singing–and dancing–along.
Super Bowl XLVI Fourth Quarter: Check-in during the fourth quarter for this sticker that proves you’re in it to win it.

The action between the New York Giants and The New England Patriots begins at 6:30pm ET on NBC. Start checking-in now for your first stickers, and check-in throughout the game for more!

Be sure to Like us on Facebook and follow us on Twitter for all the latest GetGlue news.


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The biggest sports event of the summer might be tonight’s match-up between the American League and the National League in the 82nd annual MLB All-Star Game. The FOX coverage will include not only the game, but it will also feature a special premiere preview of the upcoming series The X Factor, sponsored by Pepsi. Watch the game on FOX at 8 pm ET/5pm PT and check-in through our apps or our site to earn not one, but two stickers.

All-Star Game on FOXYou’ll not only score a sticker for the MLB All-Star Game, but you’ll also earn a sticker for The X Factor, sponsored by Pepsi. The Simon Cowell-produced singing competition is already gearing up to be one of the biggest hits of the fall, and its official description from the FOX website promises something different:

In a departure from other singing competition series, the first time contestants audition for THE X FACTOR judges Simon Cowell, Antonio “L.A.” Reid, Paula Abdul and Nicole Scherzinger, they will do so in front of an audience of thousands - raising the stakes and increasing the pressure to impress not only the judges, but also a potential legion of fans.

This will be the ultimate test to prove they have the vocal ability, charisma and stage presence that it takes to win an unprecedented $5 million recording contract with Syco/Sony Music.

Get your first glimpse–and your first sticker–tonight as you watch the Major League Baseball All-Star Game starting at 8 pm ET/5pm PT. Check-in to the game through our apps or our site to get stickers for the big game and the big show.

Make sure you’re always in the lead by following GetGlue on Twitter and Liking us on Facebook.


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