The Walking Dead set a new record for a season premiere on GetGlue with 160,949 check-ins, comments, and more yesterday according to Trendrr.tv. Viewers checked-in throughout the day during an AMC marathon, but conversation hit a fever pitch for the season three premiere at 9/8c with more than 123,000 activities when the show was on.
Lurching past previous record holders Game of Thrones (99,038 activities for the season 2 premiere) and True Blood (150,790 activities for the season 5 premiere), The Walking Dead didn’t only dominate the already crowded Sunday night slate. It also killed its own previous records for the 2011 fall premiere (42,931 activities), 2012 winter premiere (84,269 activities), and the season 2 finale (109,779).
GetGlue users were not only enjoying sharing their thoughts on the survivors’ (and the zombies’) return, but they also couldn’t get enough of the images and videos for the show from AMC on GetGlue. Check out those likes and comments, and go to the feed for The Walking Deadfor more media.
Once Upon a Time continued to be the biggest show on broadcast with 62,041 activities, with other ABC favorites Revenge (30,684 activities) and 666 Park Avenue (24,481 activities) keeping viewers engaged as well. Dexter boasts 36,450 activities for the viewers who don’t know where this season will take their favorite serial killer.
October has come and gone and we have had an amazing month of check-ins as we continue with the rest of the Fall TV premieres. We wanted to share all that data with you following our September stats for TV check-ins.
The drama apparent in the “genre” category has done a great job of holding viewers’ attention. Plus, the zombies, vampires, murder and general horror themes in these shows seem very fitting for the month of October.
The Big Bang Theory - seen on both CBS and five nights a week in syndication - holds the top spot on our Top 10 chart every week and takes the lead with over 350,000 check-ins for the month. The season two premiere of AMC’s The Walking Dead blew last season out of the water with over 20,000 check-ins in the first 20 minutes, taking down our servers for a couple minutes and breaking the record for most checked into premiere, beating out True Blood, and coming in at #3 on the chart with over 110,000 check-ins.
A newcomer to the group is FX’s American Horror Story which premiered on October 5 with almost 80,000 check-ins and according to AdAge is on “track to be FX’s highest-rated first-season show ever.” FX is using social media in many ways to help promote the and drive buzz online, which is proven by the fact that it’s been in our Top 10 chart since its premiere and comes in on our monthly list at #2 with over 120,000 check-ins.
Not surprising to see on the list was Showtime’s fan favorite, Dexter, which was our most checked into show last year with over 100,000 check-ins and has now gone way beyond that to having the same number of check-ins in October alone and comes in at #4.
ABC’s premiere of Once Upon a Time, had a strong premiere with over 46,000 check-ins and was the top series premiere on a broadcast network to date on GetGlue, comes in at #7 on our monthly chart. Comedy is still strong and shows its happy face amongst the werewolves and undead of the group coming in at #9 with over 80,000 check-ins.
In terms of networks that made it into the top 10, the CW is holding its own with Supernatural and The Vampire Diaries, followed by ABC with Once Upon a Time and Modern Family.
Fall TV is just about over and we broke quite a few records including:
- We set a new record for check-ins, with 16.2M, up from an all time high of 13.4M in September
- We crossed 75,000,000 check-ins for 2011 thus far
- Halloween was a record breaking day for us, with over 780,000 check-ins in one day
- GetGlue averaged 1,000,000 reviews, ratings and check-ins per day for the month of October
- Since the launch of our ‘Real-Time Conversations,’ replies and votes are up 50%
We are getting a lot of fascinating data about TV checkins and are going to start publishing top checked-in shows every month.
This September, Big Bang Theory takes the cake. The show returned to CBS and also went into syndication. GetGlue had rewards from Warner Bros TV for checking into the syndicated episodes. In the second place is True Blood, which also dominated this summer with over 500,000 check-ins. The finale, where Vampires finale settled the score with witches saw over 20,000 check-ins. Impressive as it is, still it felt short of the 40,000 check-ins premier back in June. Not surprisingly Glee and Doctor Who are also on the top of the list. Both of these shows are known for being social and having rabid GetGlue fans.
In terms of Networks, that made it into the top 10, FOX is the biggest network with 3 shows followed by CW with 2 shows. Breaking down the data by genre, we see the geeks rule all around as wonderfully nerdy shows from The Big Bang Theory to sci-fi favorites Doctor Who and Fringe dominate our charts. But don’t forget other genre fare: the undead of True Blood and Vampire Diaries aren’t too far behind, along with Supernatural. Our users also seem to have a song in their hearts with the continuing popularity of Glee and Dancing with the Stars.
This month is the launch of Fall TV season, so we pulled together two more charts. The first chart shows most checked-in to premiers for new shows and the second chart shows the most checked-in to premiers of the returning shows.
For the new shows, the biggest premiers were New Girl and Tera Nova. In terms of the networks, ABC wins this category with 4 new shows, and both FOX and CW had 3 hits in the top 10. Note that all these shows run promotions for GetGlue fans. For the returning shows, Big Bang Theory had significant lead over Glee, which in turn had a big lead over the Dancing with Stars. Comedies topped the returning list.
If you follow our blog, you know that GetGlue had a very exciting summer. We are now 1.5M users strong, up from 1M in April. Check-ins grew 130% in just 3 months - from 5M check-ins in May to 11.5M check-ins in August.
But today is the day the GetGlue crew has been really looking forward to. Just in time for the Fall TV season, we are announcing a major update to GetGlue.com and GetGlue for iPhone. We have re-imagined the entire user experience and have made check-ins more delightful and rewarding and focused on interesting conversations with friends and other fans. Watch this video to find out what is new:
1. Interesting Conversations
Everyone is talking about the conversation around TV, but really, if you look at all the check-ins and tweets combined what you get is a lot of noise. Where is the actual conversation? How can we reveal the actual real-time, fun, witty, interesting, and engaging conversations around tv and entertainment at large?
With this release, we are happy to announce a new feature called Interesting Conversations - a real-time stream of GetGlue check-ins and tweets, available inside the GetGlue iPhone app, GetGlue.com and also via GetGlue API.
GetGlue developed a filtering methodology, which significantly reduces noise and increases the relevance of check-ins and tweets in real-time. The combined stream is much more compact, but is also way more interesting and engaging - a real-time social conversation around TV.
The conversation theme runs through the entire app update. After you check-in you land on the new conversation screen. The screen shows recent check-ins from friends as well as interesting check-ins and tweets from everyone who is watching the same show. This new screen is real-time, relevant and engaging. It combines what your friends are saying and what everyone is talking about right now.
2. Friend Leaderboards
Another cool feature in this release is Friend Leaderboard. GetGlue is the first check-in app to have Friend Leaderboards around every show, movie, artist, book or topic. With the Friend Leaderboard you can see a list of top 10 friends around any object ranked by the number of check-ins.
The Leaderboards are both fun and useful. For shows you love, you can’t help but compete with friends for the status of the biggest fan. For new shows, the Leaderboard facilitates discovery because you can instantly see which friends are the experts and can provide insight on whether you’ll like the show or not.
You can access the leaderboard from each check-in response screen, and also from each show, movie, etc. details page on the app. On GetGlue.com the leaderboard is displayed prominently in the sidebar for each show, movie or recording artist.
And a whole lot more!
In addition to these three new features, we went through a complete re-design of the app. Everything is more optimized, more useful, and more fun. The check-in flow in particular is richer and more rewarding. We are now surfacing your personal stats, stickers unlocked, specials, and trending information on every check-in.