YouTube is tapping influencers and comedy lovers on the second screen by partnering with GetGlue to promote their first-ever YouTube Comedy Week through comedy fans. The campaign utilizes GetGlue’s new advertising products which include sponsored check-ins, promoted entries and premium takeovers. This is our first sponsored takeover campaign and we are thrilled to be working with YouTube to promote the launch of Comedy Week!
YouTube Comedy Week kicks off on Sunday May 19th with The Big Live Comedy Show which will stream live on YouTube at 5pm PST / 8pm EST. Fans who check-in to their favorite comedy TV shows and movies on GetGlue can unlock stickers and enjoy fun clips promoting YouTube’s comedy channel. YouTube Comedy Week will showcase the best of comedy with live events, video premieres, and creative collaborations from the world’s funniest people. YouTube Comedy Week will bring together the biggest names in comedy on YouTube and beyond including Epic Meal Time, The Nerdist, Jash, The Onion and more, to create a one of a kind experience for comedy fans.