Pepsi and GetGlue have teamed up for the launch of “Promoted Entries,” new sponsorship units available across GetGlue show feeds and the guide, starting with Super Bowl XLVII.
We are thrilled to be working together and to have Pepsi join the fan conversation around the Super Bowl using our new Promoted Entries. This partnership is the first glimpse of our new 2013 ad products. With the launch of Promoted Entries, we are offering advertisers a way to connect with their customers around TV shows, movies, and major events.
Pepsi has been a strategic GetGlue partner and has sponsored four GetGlue campaigns since 2011. “Being plugged into the social TV community for the Super Bowl is critical to our overall digital strategy,” said Andrea Harrison, Director of Digital Engagement at PepsiCo. “Our partnership with GetGlue puts us at the center of this incredibly engaged community. We were also excited to be one of the first advertisers to leverage the promoted posts for our video content.”
Promoted Entries allow advertisers to reach a specific audience and to spark engagement from fans. Any type of content can be promoted by a brand or a show and is placed at the top of the GetGlue feed for the entire sponsored campaign. Additionally, Promoted Entries can go viral because when users like and comment on the entries, they hop into their friends’ feeds. We’re eager to have brands and partners participate in the conversation and engage with their fans.
GetGlue allows fans to view feeds for their favorite shows, movies, and sports with hot comments and media content, which will now include Pepsi photos and video spots. Users will be able to check-in to the Super Bowl, chat with their friends, and watch the content in their feed. Pepsi has positioned itself as the #1 topic of conversation in the second-screen conversation around the Super Bowl.
People checking-in to the Super Bowl from now through Sunday will unlock exclusive Pepsi content!